Cities now compete nationally and globally for talented people and the companies and organization who want to employ them (and who pay taxes). It makes sense that politicians, business leaders and others want to showcase their city as one of the best places to live. They are “selling a product,” in many ways, and like in any sales job some marketing spin is appropriate.
What can get dangerous — whether you are concerned with urban development or selling GM cars — is believing too much in your marketing campaign. All cities, like most automobiles (especially those made by the big 3), have considerable room for improvement.
What’s doubly dangerous for many world cities is they also need to lobby higher government for funds to maintain or improve infrastructure. A message that you’re wonderful and perfect might not result in funds being allotted.
Trevor Boddy at the Globe and Mail argued recently that Vancouver’s urban leaders — whether academics, business people, politicians or city officials — have been believing the marketing spin and are not being critical enough of the serious problems Vancouver faces.
Boddy believes that promotional material and literature on Vancouver has been shaped by the real estate development industry, rather than academics and community advocates. Real estate developers are designers of slick brochures and positive spin — nothing wrong with that, it’s just what they do and who they are. But he seems them as dominating the discussion and really blames the others for not speaking up forcefully enough.
Even our politicians and senior urban planners fall victim to this promotional hype, spouting “our city is the best” boilerplate boasts when they should be talking straight about what’s right and what’s wrong in this town. Simon Fraser University’s City Program often falls into the same self-congratulating trap, and many of its courses seem more dedicated to promoting the New Urbanism than understanding and building the New Vancouver.
The predominance of rose-coloured visions borrowed from real estate promotion is one reason Vancouver has been so slow in coming to terms with the mounting urban tragedy of the Downtown Eastside. Because slums are so seldom included in condo brochures, we simply do not talk about them. The problem here is not our developers and their marketers and copy-writers — they do what they do well, and Vancouver has led the world in real estate marketing innovations.
The problem rather is with our governments, universities, cultural institutions and professional organizations for not investing in thoughtful talk about Vancouver. Led by London, Paris and even Copenhagen, the world’s leading cities are having gab-fests about their towns. Vancouver, one of the urban world’s great hotbeds of civic improvement, needs to start talking — and listening, too.
Vancouver has problems – no doubt. In fact, if Vancouver is the most liveable city in the world (as the Economist Intelligence Unit says), that’s a frightening thought for the rest of the world’s cities and the planet’s population.
But I disagree about community leaders not being vocal – they are. The problem may be a lack of listening by those with the power to make changes, at least until recently. In introducing himself, the new director of planning, Brent Toderian, spoke of his first impressions of the city. He noticed that despite the accolades, Vancouver citizens were not satisfied with the state of their city. Residents believed city hall could do better.
I think most Vancouver residents would agree with Toderian. But the public debate as covered in the media seems to have been cut off by other agendas. The quickest way many business and political leaders end the debate is to cite an organization like the Economist Intelligence Unit and say if the city is ranked #1, maybe the residents complaining are wrong.
Publicly at least, urban leaders seem to be believing the marketing spin rather than listening to and observing daily life. Rather than working on solutions — and enacting them — they are using hype to deflect criticism.
Vancouver has one of the highest property crime rates in North America, and a related embarassingly large drug addiction and homeless problem — as well as a growing problem with gang-related gun violence. If issues like these are not addressed, liveability rankings and the ability to attract and retain talented people will diminish rapidly as will economic development.
